![]() Talkwalker tweets use #SocialListening #SocialMediaAnalytics #HashtagTracking, etc. These are the little beauties that you include in social messages to highlight the topic, and help people find the content that interests them. Every year we publish a report on the most loved brands in the world, we use #BrandLoveStory to spotlight our campaign and generate buzz around our report. This is a hashtag that you create for a campaign or product launch. You'll generate traction around your event, and reach a wider audience, and invite more engagement for your content. When you host an event, do you create an event hashtag? If you attend an event, do you live tweet and include the event hashtag? You really should. Knowing what's trending - what people are talking about - means you can judge whether it's worth jumping on the trend. How to check the tweet count on Twitter is a cinch, as the channel includes a Twitter tweet count that tells you how many people are talking about each hashtag. You'll find which hashtags are trending for your country/region on the right sidebar in Twitter. If you use Twitter hashtag analysis to track your branded hashtag, you can see how many people are talking about your company specifically. For example, on Twitter we use the hashtag #Talkwalker. This is a hashtag that you create for your brand. I'll cover the most common hashtags that you'll be using in your social media messaging. For instance, how to analyze hashtags on Twitter, how to analyze trends on Twitter, etc. Each of the hashtag tracking tools I've listed below, explains how to use each tool for hashtag analysis. Why? Because social media users search for relevant content by using hashtags. If you include hashtags in your social media content, you'll increase the reach and engagement of your social posts. Discover the most influential and active channels that mention a hashtag.Identify w hich hashtags you're using most, and those that are generating high engagement.Use hashtag analytics to identify the topics and posts that are resonating with your target audience.How do hashtag analytics help you identify the best hashtags?įrom finding the best hashtags for your marketing campaigns to tracking post performance, hashtag tracking tools will help you analyze your strategy effectively, and boost your social listening strategy. How do hashtag analytics help you identify the best hashtags?.I've a whole bunch of hashtag tracking tools which you can click straight to, plus some FAQs. Yet tracking hashtags effectively can be a challenge given the number of times they are mentioned and used in different countries, different languages, and different contexts. From major global events like The #WorldCup Final and #SuperBowl, to expressions of solidarity like #MeToo and #BlackLivesMatter.Ī good hashtag will capture the imagination of the online public and helps companies, organizations and individuals dramatically increase their social media presence. Hashtags started as a way to search for things on Twitter and are now cross-platform and multi-purpose, used by companies and individuals alike for pretty much everything.
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